Top 5 Maps and Navigation Apps in Kenya Q1 2024

In Q1 2024, the performance of the top 5 Maps and Navigation applications in Kenya showcased diverse trends in weekly downloads, revenue, and active users. Here's a closer look at how each app fared during the quarter.

Qibla Finder - Qibla Direction saw a fluctuating pattern in weekly downloads, starting at 866 and hitting a low of 298 in mid-February before recovering to 754 by the end of March. Its weekly revenue experienced a steady increase, peaking at $32 in the week of February 19. Weekly active users also showed growth, rising from 1.8K at the start of the quarter to 2K by the end.

GPS Coordinates Locator Map demonstrated a significant rise in weekly downloads, beginning with 639 and reaching a peak of 2.3K in mid-March. The app's revenue also saw an upward trend, culminating at $38 in the final week of March. Active users increased steadily, from 485 at the start of January to 1.5K by the end of the quarter.

Navionics® Boating had a modest performance in weekly downloads, maintaining low numbers throughout the quarter, with the highest being 78 in the first week of January. Revenue spiked notably to $118 in the last week of February but generally remained low. Active users hovered around 60-93, showing slight fluctuations.

Circuit Route Planner experienced consistent weekly downloads, with a noticeable increase to 42 in early February and maintaining around 37 by the end of March. The app's revenue had a significant spike to $51 in the first week of February. Active users remained relatively stable, ranging between 71 and 91 throughout the quarter.

BlackVue had minimal weekly downloads, with noticeable activity only in a few weeks. Revenue was more dynamic, peaking at $75 in mid-March.

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